How To Upload High Quality Audio To Instagram
Instagram has connected to improve the options for brands to promote themselves via video. Considering the platform has managed to stay relatively scandal-free (which is is amazing because information technology is endemic past Facebook) and Tik Tok'southward looming banning in the U.Due south., its marketing attractiveness is very loftier. With 1 billion monthly active users and some 500 one thousand thousand on the app per day, it's wise for any influencer, creative, or concern to learn how to nigh effectively use the video options, including how to upload video to Instagram in the best quality. From the news feed to live video, IGTV, and stories, you'll need to know the right file type and format, dimensions, and export specifications.
Best Instagram video & audio format
Tiptop video professionals hold — the best Instagram video format is MP4. Your video file should be exported from your editing software of choice (likely Final Cut Pro 10 or Adobe Premiere) to specific technical specifications (covered later).
MP4 is short for MPEG-four Video and is linked to the H.264 compression standard. The highest quality audio format is AAC, rather than mp3. This goes for audio files used in your editing software also. If you're using an audio platform similar Artlist, download AAC files rather than mp3.
Best Instagram aspect ratios
Video attribute ratio refers to the dimensions of the video and should not be confused with file size. Television and motion picture are formatted at an aspect ratio of 16:9, horizontal, yet, Instagram has mostly favored vertical video at 9:16.
Ideally, your video takes upwardly the almost real manor on the screen, and so we recommend an aspect ratio of 4:5, which is withal vertical. Video dimensions should be at minimum 864 pixels (width) by 1080 pixels (height). Horizontal (landscape) videos might look stellar on Facebook or YouTube simply the bulk of Instagram users are on mobile devices and viewing the app vertically in portrait mode.
Keep in listen your aspect ratio depends on how y'all post to Instagram. For example, IGTV at present allows for vertical video so get ahead and format at 1080×1920. All the same, when posting to Stories, yous'll desire to rotate your phone to record vertically and capture the inverse aspect ratio — 1920×1080. If you're filming with a DSLR or pro camera, 4K footage tin can be cropped downwardly to 9:16 aspect ratio without quality loss, but regular 1080 HD footage may suffer.
If you're creating a post (rather than a Story or IGTV), Instagram supports a range of attribute ratios anywhere from 1.91:one (landscape horizontal) to one:1 (square) and 4:5 (portrait).
Use the following specs for each aspect ratio:
- Landscape – 1.91:1 – 1080x608px
- Foursquare – 1:1 – 1080x1080px
- Portrait – 4:v – 1080x1350px
Go along in mind, the Instagram app doesn't rotate on mobile devices and 87 pct of people say they prefer to agree their phone vertically when using Instagram.
As well note that when IGTV or Instagram Live videos are displayed in the news feed, they're cropped to an attribute ratio of 4:5.
Here is an infographic that volition help you understand the different ratios and sizes Instagram supports:
Instagram video lengths
Video length minimums and limits vary based on where you upload — Feed, Stories, IGTV, and Live. These are the specs for each blazon:
- Feed: From 3 seconds to 1 minute long
- Stories: Up to 15 seconds per Story
- IGTV: Between xv seconds and ten minutes long
- Live: Upwardly to 60 minutes long for verified accounts; 10 minutes for all others
IGTV videos can exist up to sixty minutes long at a file size of iii.6GB. What if your video is shorter than one minute? Simply loop information technology in your editing software, which is how it will play automatically anyhow. If you upload a video to Instagram Stories and information technology'south longer than xv seconds, the app will split it into fifteen-2nd clips. Withal, it will only create 4 15-second pieces, and so this trick only works for videos upwards to 60 seconds long.
Keep in mind that Instagram and Facebook have sometimes made new features available to larger accounts and influencers before rolling them out to everyone.
How to export your Instagram videos
Y'all'll probable exist editing video in either Adobe Premiere or Final Cut Pro 10. Follow these instructions for the best quality output.
Exporting from Adobe Premiere:
If you desire to upload video to Instagram from a PC and y'all're using Premiere, send the composition to Adobe Media Encoder for output.
- Select the composition for output.
- Choose Composition > Add to Adobe Media Encoder Queue. (Allow Media Encoder time to launch if it is closed.)
Set the Media Encoder settings.
- Prepare the Format drop-down menu in the Queue panel to H.264.
- So, set the Preset drop-downwardly menu to Match Source – High bitrate.
- Click Friction match Source – High bitrate (blueish text) to open the Export Settings panel.
- In the Video tab, scroll downward to Bitrate Settings, and modify Target Bitrate (Mbps) to 3.five. Click OK.
- Click the blue text in the Output File column to name and specify where to save the file.
- Save the file to cloud storage so that you tin access the file for uploading through Instagram on your portable device.
Exporting from Final Cut Pro X:
- Click on File, Share and then click Chief File.
- Go to Export settings and make sure the video codec is H.284 Faster Encode.
- Choose Computer as the format. Also, aim that your maximum file size is xx megabytes or lower, if possible.
- Striking Next and save your project to your desktop.
How to upload the best quality Instagram videos
Now that you've formatted and exported your video, it's time to upload it with the least amount of compression.
Instagram compresses even 4K video down to standard compression at 640×360 resolution and 3mbps. This is non the best quality. So here's what yous need to do to combat it. First of all, connect to WIFI when posting. Secondly, upload through the Instagram website on your desktop rather than using the app on a mobile device. And tertiary, consider that when you upload IGTV videos, they are played back in much higher resolution and bitrate than a traditional mail service. They appear at almost 720p, which is almost double the standard post size. IGTV also now supports horizontal uploads, so your beautiful cinematic landscape footage at present has a more friendly home.
How to upload IGTV videos
When uploading to IGTV, check the "Postal service a Preview" checkbox so your videos are as well uploaded to your feed. Go on in mind that the encompass paradigm volition exist cropped in your grid, so format accordingly. Y'all can choose a still frame from your video or upload a specifically designed JPEG. You lot cannot modify the encompass later on it'southward posted, so make sure no text or faces are cropped awkwardly by uploading a 4:v formatted comprehend. This will assist to introduce your current audience to your IGTV videos.
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Summary
To recap, here'due south how to upload videos to Instagram and get the best quality:
- Record your video in the appropriate attribute ratio and resolution depending on your desired IG output (Feed, Stories, Live, or IGTV).
- Export file type MP4 or H.264 codec.
- Format to AAC audio.
- Export at 3500 kbps bitrate.
- Use a frame rate of 30 fps (frames per 2nd).
- In your export, pay attention to aspect ratio for each format — Feed, Stories, Live, or IGTV.
- Use an Instagram video aspect ratio of 9:16 for Stories and IGTV videos.
- Format videos to at to the lowest degree 1080 pixels wide.
- Note the video length differences for each format, from 3 seconds to sixty minutes.
- Upload from the Instagram browser rather than the app.
- Use a potent WIFI connection.
Tech giant Cisco predicts that 82 percent of consumer net traffic will be video past 2022 and so follow these specs and make employ of Instagram video!
Source: https://artlist.io/blog/how-to-upload-the-best-quality-instagram-videos/
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